Get Saucy™

Research · Consulting · Brand Strategy & Management · Website Design & Build · Creative & Art Direction · Packaging · Copywriting

Get Saucy™ creates clean, globally-inspired sauces & seasonings so everyone can cook, eat, and feel better – meal inclusivity for those with allergies and dietary restrictions is the new standard. Beyond that, it’s a food tech brand that taps into how food innovation can directly improve our health.

Our team needed to discover a way to make this new sauce brand stand out in an oversaturated market, while still drawing attention to the larger global issues of autoimmune diseases and food manufacturing/farming inefficiencies.

We used research signal testing to determine the target audience personas, product positioning, packaging design, and a clear brand strategy. This brand consisted of 7+ SKUs with a tomato-free marinara as the hero product. We developed a visual identity, brand messaging, packaging, website, and print/event materials, then collaborated with external partners on the Amazon storefront build, videography, retail strategy, influencer marketing, mailer box packaging, investor pitch deck, social media, and photography.