empress

Research – Brand Positioning · Brand Design · Copywriting · Creative & Art Direction

Empress is a niche line of fairmined 14K gold jewelry. Empress distinguishes itself with an unwavering commitment to the strength it takes to take a stand and embrace bold style that leaves a lasting legacy – attributed to their high quality, durable gold, ethical sourcing, and sustainable practices.

The founder, Judi, came to me with an impactful story and vision, but needed research, brand positioning, and brand design to validate her product in the market. She felt that gold jewelry was such an oversaturated market and she wanted to find a way to distinguish herself while still finding a way to tie in her heritage and brand story. She engaged The Evolution Empire to develop a brand strategy, visual identity (logo, color palette, typography), brand messaging, and photography art direction.