Welcome to the evolution empire

We uncover the origins of businesses and transform them into unforgettable brands.

Our Philosophy

We believe in striking a balance between a brand’s history and its vision for growth. With the right strategy and execution, businesses can evolve into brands that inspire growth and transformation—for individuals, local communities, and the world. We also create a space for internal teams and founders to evolve through the process.

Emily Hill

Founder & Chief Brand officer

Emily Hill is a creative visionary, brand strategist, and storyteller who builds brands with reflection and intention. After working with clients like Hershey, State Farm, and HSBC in New York City, Emily started working fractionally for dozens of companies and start-ups. After spending a year traveling solo around the world while working remotely, she had a vision for planting roots and creating brands that could transcend digital and physical spaces. This journey inspired her to reinvent The Evolution Empire as more than a brand studio, but a destination for businesses or founders at their point of origin or their moment of transformation.

She aligns her passion for health, wellness, and hospitality by partnering with purpose-driven businesses in this space. Emily embodies her own brand by sharing stories of growth and resilience through her @evolutionwithemily platform and the Evolution Stories series (blog + podcast). All with the core mission to inspire others that they can evolve.

  • Yoga, running, meditation, time in nature, thermal cycle therapy, and ginger + cayenne juice shots.

  • "If you believe in yourself, then the world will believe in you too."
    – Stand Tall, Molly Lou Melon by Patty Lovell

Cheryl Li

Design Lead

Cheryl Li is a multidisciplinary designer with a passion for bringing ideas to life across both digital and physical spaces. A graduate of York University/Sheridan College in Toronto with a Bachelor of Design Honours degree, she thrives on translating brand stories into experiences people can see, feel, and touch—whether through thoughtful print, packaging, or immersive visual design.

With an exceptional eye for detail, Cheryl finds joy in creating work that not only looks beautiful but also resonates with meaning. Her journey has taken her through studios and agencies including Launch Pop, HDR Inc., Tribal DDB, Palettera, and Luxe Box, where she refined her craft in designing across mediums and industries. What excites her most is shaping brands in ways that bridge the digital and physical world, leaving a lasting impression that goes beyond the screen.

  • Baking sweet treats, hand lettering, interior design, spotting a cute dog from a mile away, and creating intense travel spreadsheets.

  • At home, with a homemade matcha latte, with a book in hand or catching up on a slice-of-life show.

Our Values

  • We believe life is most fulfilling when work is in harmony with the people and passions you love, and when your own mind, body, spirit, and soul are in balance.

  • We uphold the highest standards of integrity and excellence, fostering relationships built on trust, respect, and shared commitment.

  • Kindness is at our core: we listen with empathy, act with compassion, and celebrate each step of the journey as one.

  • Since evolution is at our core, we embrace reflection as a vital part of moving forward with clarity and purpose.

Our Story

  • The Origin

    This brand started in 2019 as a blog called “Believe and Evolve” to feature individuals’ stories of growth and personal evolution. It became a symbol of resilience and hope that change was inevitable and not to something to fear.

  • The Evolution

    The brand has evolved in step with our founder’s own journey through life’s shifts. What began as a blog grew into a side-hustle called bevolve, which quickly gained momentum and became a full-time freelancing business under the name the brand evolutionist. During this stage, we partnered with startups, local businesses, PR firms, social media agencies, and more. Eventually, the business outgrew that identity. The Evolution Empire emerged as a stable foundation—built for a growing team, future innovation, and sub-brands—while still honoring the same philosophy that inspired its origin.

  • Present

    The Evolution Empire is more embodied and aligned than ever. We’re not just about brand design—we’re a Brand Design & Storytelling Studio that bridges the gap between founders, their brands, and their audiences. Built on shared visions and trusted partnerships, our team uncovers the origins of businesses—local and global—and transforms them into unforgettable brands.

Naming & LOgo

Behind
the Brand

Evolution is more than a name—it’s a mindset, a method, and a mirror of nature itself. Rooted in the spiral that threads through the Fibonacci sequence, fern fronds, and ammonite fossils, The Evolution Empire draws inspiration from the natural world’s way of growing: interconnected, intentional, and always unfolding.

Just like humans and ecosystems, brands don’t exist in isolation—they evolve through relationship, rhythm, and reinvention. The Evolution Empire helps mission-aligned companies recognize where they are, clarify where they’re headed, and expand into their next phase with purpose.

Through deep collaboration, our studio activates what’s possible within a brand—unlocking clarity, creativity, and long-term impact. Because it all evolves—we all evolve.

Ready for your own evolution?

We’ve created a customized, quantifiable way to identify whether or not your brand could benefit from an evolution.

Memorable brands built with strategy and storytelling.

Memorable brands built with strategy and storytelling.