icalm
Research · Brand Management · Branding · Website Design & Build · Creative Direction · Copywriting
icalm is a stress relief shot made from all natural ingredients at a higher level of potency compared to other brands. Since the founders are both Peruvian, they decided to work with a local branding agency in Peru and then came to Launch Pop for creative direction, brand messaging, website design and build, and growth.
Throughout the entire engagement, I supported brand and client management for the phases of early product development, pre-launch and public launch. I advised on the website’s UX/UI flows and wrote all of the copy. Then I collaborated with our designer to bring all the aspects of the web design to life in Figma prior to the Shopify build. We batched several ad sets prior to launch and A/B testing which aspects worked best. Then we optimized the website’s peformance using Hotjar data.
Client Testimonials
“I cannot recommend Emily highly enough for her exceptional support and expertise in helping us launch icalm! It has been one of my greatest pleasures to work with her and also learn from her.
From day one, Emily was instrumental in shaping our brand voice and marketing, as well as guiding us through the complexities of website design. We encountered many bumps in the road due to delays in our manufacturing process, but Emily was always extremely patient and understanding of our situation. She would always encourage us to trust the process and focus on the positive side of things.”
— Daniella Suarez,
Co-founder of icalm
“Emily has a unique ability to understand our vision and translate it into a cohesive and compelling brand identity. Her relentless pursuit of helping us define our brand voice ensured that our message was clear throughout our website, email strategy, vision, and social media. She went above and beyond to understand our company values and motives, crafting a voice that truly reflects who we are at icalm Health!
Emily is also extremely professional, responsive, and a true pleasure to work with. We already miss her so much. If you’re looking for someone to help you launch your business and strategize around brand voice and website design, look no further than Emily! At icalm, we are immensely grateful for her contributions.”
— Michelle Suarez,
Co-founder of icalm
Client: icalm
Agency: Launch Pop
Creative Director: Emily Hill
Copywriter: Emily Hill
Brand Manager: Emily Hill
Web Designer: Alyshea Kara
Packaging: Jason Ludtke
Branding: Estudio Constante de Branding