Beauty (f)x

Research – Brand Positioning · Creative Direction · Art Direction · Photography Management

Beauty (f)x is a science-based beauty solution in a collagen-packed, nutrient-dense bite.

We used signal testing and qualitative competitor research to determine white space for the brand and product positioning. Once the brand and packaging were developed based on this data, we created a photography artboard, art direction, and shot list to bring the packaging, product, and target audience to life.