evene
Research · Brand Management · Branding · Website Design & Build ·
Packaging · Photography Management · Creative & Art Direction · Copywriting
Ēvene aims to celebrate and ritualize women’s aging with quality, research-backed supplements to improve the physical body’s appearance and daily functioning. The first product is Ēvene’s Kurva Pro, a science-backed weight management synbiotic supplement that derives the pre– and probiotic benefits of patented Korean-sourced kimchi to support overall health & beauty longevity.
We went through three months of market research testing to uncover brand positioning, packaging, target audience personas, and key value propositions. Then, we developed a brand strategy and presented several possible brand directions based on our research findings. Everything from color and typography to messaging and photography was chosen based on the synthesized research data. For instance, we found that Korean-sourced kimchi and clinical trials were top areas of interest for our target audience personas, which informed key aspects of our messaging and branding.
Once the brand direction was solidified, we developed the brand book's visual identity and messaging, iconography, packaging, website, and photography.
Copywriting Samples
Manifesto
*Tick! Tock! Smash.* The time has come to reimagine the biological body clock. For far too long, aging has become an uncontrollable, daunting doomsday. As women reach a certain age, fear and anxiety creep in and feed on the unknowns surrounding changes to the body, mind, and physical aptitude.
Amidst the modern-day ageist attitudes, ēvene has the opportunity to ritualize and celebrate women’s aging. This support comes through quality, research-backed supplements to improve the physical body’s appearance and daily functioning. ēvene is both the wise, empathetic Elder who offers encouragement for the emotional and psychological effects of aging and the scientific Expert who knows the answers for optimal health.
*Ring* chime the bells of celebration. A beginning within an ending – a rebirth for the generations of older women who exist now and those to come for what aging means. A function-first, research-backed supplement brand to be passed down throughout the ages.
The first of its kind is Ēvene’s Kurva Pro. A Weight Management supplement that ushers in a positive weight loss experience. A synbiotic relationship between pre– and probiotics, made possible with patented Korean-sourced kimchi strains. Paving the way for health longevity and sustainable well-being so women can age with confidence.
Balance Starts From Within.
The Path to Longevity Begins Here.
Age With Confidence.
Extend Your Biological Body Clock.
Take Health Into Your Own Hands.
Glow From the Inside Out.
Target Audience
Ēvene’s audience is well-researched for how to live their later years to the fullest. In most cases, they take health matters into their own hands, but with aging and the complexities of menopause – navigating alone is nearly impossible. These 35-65+ year-old women are tired of health and beauty fads, diets, and gimmicks. They’ve “been there, done that” in their early years and don’t waste time on ineffective, unresearched, low-quality supplements.
They are seeking a well-researched, high-quality brand they can trust on the aging journey. A supplement to complement their healthy diet and lifestyle – one that supports drastic hormonal imbalances, overall health, and changes to their outer appearance, specifically weight.
Their health and beauty longevity is not cosmetic, but more about being able to show up just as strong in their careers and family units. They prioritize preserving their cultural heritage versus assimilating to modern-day conventions. Thus what they consume reflects the same ethos. These women will do whatever it takes to age with beauty, grace, and intention.
Ditch the Diet, Get Ahead of the Curve.
Take the Weight Off. Strive Further, Longer.
The Secret to Eternal Youth: Korean-Sourced Kimchi.
All Kimchi’s Benefits, but as a Daily Supplement.
Pre and Probiotics become One.
Client Testimonials
“Emily’s dedication and eye for detail have been key in shaping our brand. She brought so many ideas and clear creative direction to the table.
Her knack for managing everything so smoothly has set us up for a successful launch, and I’m confident we’re on the right track thanks to her talented work!”
— Jay Koh
“Working with Emily has been a whole new experience, as I witnessed exquisite project management. Both with logistics and creative design; she has a refined gift for taking a concept and evolving it into a beautiful final product, She has been instrumental in our brand development, a steward guiding a very complex ship with a lot of moving parts.
She maneuvers it all with grace, dedication, an eye for detail, keen creativity, and a delightful attitude, always with a solution to any challenge. I feel assured we are in the right hands with Emily and that her magic touch will be our superpower for a successful launch.”
— Sarah Reilly
Client: ēvene
Agency: Launch Pop
Creative Director: Emily Hill
Art Director: Emily Hill
Copywriter: Emily Hill
Brand Manager: Emily Hill
Graphic, Packaging & Web Designer: Cheryl Li
Web Developer: Jeffrey Cheung
Photographer: Marcus Meisler