Brand Management · Research – Product Positioning · Art Direction · Photography Management

Eticat is a Korean-based upcycled cat litter that decreases carbon emissions by ~210g/bag and wanted to use the existing brand and packaging to have a smoother entrance into the U.S. market.

We conducted signal research testing and qualitative market research to determine a key product positioning using the current branding and packaging. The goal of the photoshoot was to create clean, modern, and eco-friendly-looking assets for their website and ad creatives. We developed an artboard, art direction, and shot list to account for the must-have shots. We worked with cat and hand models to create a layer of product trust and transparency.